Rethinking Health & Safety training

Most safety training focuses on rules, procedures and compliance in order to improve employees’ workplace safety behaviour. SafeStart goes beyond that: It is a behaviour-based safety programme rooted in human factors. Instead of only teaching what to do, we help people to develop skills that allow them to make safety become a reflex at moments they need it the most - at moments of distraction.

No. SafeStart does not replace your safety system. It strengthens existing procedures by addressing the human factors behind most incidents. When people learn how to manage moments of rushing, distraction, fatigue or frustration, they follow safety processes more consistently.
SafeStart enhances your system by improving day-to-day behaviour.

There are three implementation options, depending on your organisation’s needs:
- Onsite – Delivered onsite by certified SafeStart trainers through classroom-style sessions and practical application at the workplace.
- Hybrid – A blend of in-person workshops and digital reinforcement tools to support skill and habit development between sessions.
- 100% Digital – Delivered through the YOUFactors digital platform, using microlearning and daily nudges to build skills and habits over time.

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Deployment phases and timelines are adapted to the chosen approach. Regardless of format, the programme follows a structured behaviour change cycle: introduce the concepts, apply them in real situations, reinforce until safer skills and habits become automatic.
The delivery method changes. The behaviour change methodology stays the same.

Because nearly 90% of incidents are caused by human error, not by lack of knowledge about the job or a work procedure.
Multiple industry studies show that the majority of workplace injuries are linked to unintentional actions, often due to rushing, frustration; fatigue or complacency. These states increase the risk of being injured for any given hazard.

SafeStart directly targets these moments. It teaches employees how to recognise and manage their states in real time and as such, enables them to (subconsciously) reduce the likelihood of making an error.

Systems handle risks around us. SafeStart handles the risks within us.

Results vary depending on your current safety maturity and level of involvement.

Organisations that fully engage with the programme typically achieve 30 to 50% injury reduction in the first 18 months (up to 70%), along with increased engagement, higher near-miss reporting and more proactive safety behaviours.

The more actively your teams participate, the stronger and more sustainable the results.

In most countries, employers are legally required to provide health and safety training to protect workers. However, compliance alone does not prevent incidents.
SafeStart goes beyond mandatory training by addressing human factors and reducing unintentional errors that traditional safety programmes do not cover. This helps organisations meet requirements while significantly improving real-world safety performance.