WHo We are
SafeStart International
At SafeStart International, we are dedicated to transforming the safety culture, on and off the workplace, through advanced safety awareness and skills development solutions.
Founded with a vision to make the world safer, we have grown into a global leader in safety training by helping individuals avoid unintentional mistakes that lead to injury and fostering a safer, more engaged workforce. Our specific approach to human factors addresses the root causes of the majority of injuries and accidents that happen to us on a daily basis.
Adopted by global leaders in
manufacturing,
logistics, process indrusties and many more
Our History
Our flagship solution, SafeStart, was established over two decades ago in Canada, with a simple yet powerful mission: to reduce the critical errors that lead to accidents and enhance the overall safety culture.
Since our inception, we have expanded our reach to over 75 countries and trained more than 4.5 million people in 33 different languages. Our commitment to safety excellence has driven us to continuously innovate and refine our solutions to meet the evolving needs of businesses worldwide.
What We Do
SafeStart International offers comprehensive safety solutions designed to go beyond compliance, improving safety culture both in and out of the workplace. Our training equips employees with the skills needed to recognise and mitigate risks, significantly reducing injuries by 50-80% (in a lot of cases, even 100%). We provide practical, real-world tools that help businesses improve employee engagement, culture, family safety, and overall business results.
Our Purpose
SafeStart’s purpose is to reduce injuries and accidents at work, at home and on the road. We do this by making human factors more understandable and safety training more personal and enjoyable. We provide organisations with a more engaging and effective approach to keeping people safe and help employees and their families develop new skills to be safer every day.
Our Impact
With a worldwide presence and a network of regional offices, SafeStart International is uniquely positioned to provide tailored support and expertise to businesses around the globe. Our solutions have been successfully implemented in more than 3,500 companies, helping them move beyond compliance to achieve real, measurable improvements in safety and culture.
Join us in our mission to make every workplace safer, one step at a time.
.avif)
Team
Meet Our Leadership Team
SafeStart International is led by a global team committed to advancing safety awareness worldwide.
Our leadership team brings deep experience and a shared commitment to helping people prevent injuries at work, at home and on the road.
Larry
Wilson
SafeStart Author and CEO.
Safestart
Larry Wilson
SafeStart Author and CEO. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Claudia
Pruner
Managing Director, SafeStart International.
Safestart
Claudia Pruner
Managing Director, SafeStart International. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Christoph
Schröder
Managing Director, SafeStart Europe.
Safestart
Christoph Schröder
Managing Director, SafeStart Europe. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Rajathi
Franco
Managing Director, SafeStart India.
Safestart
Rajathi Franco
Managing Director, SafeStart India. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
David
Hughes
Regional Director, North Europe.
Safestart
David Hughes
Regional Director, North Europe. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
David
Gombeaud Saintonge
Regional Director, South Europe.
Safestart
David Gombeaud Saintonge
Regional Director, South Europe. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Christian
Fornaschon
Regional Director, DACH Region.
Safestart
Christian Fornaschon
Regional Director, DACH Region. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Paul
Crowe
Business Development Director, Latin America.
Safestart
Paul Crowe
Business Development Director, Latin America. at Safestart
Larry Wilson was a behavior-based safety consultant when he determined the need for a program that went beyond the limitations of BBS. This program was SafeStart, which he developed and officially launched it in 1998.
In addition to an extensive range of SafeStart and SafeTrack learning materials, Larry has authored numerous articles as well as co-authoring the book Inside Out: Rethinking Traditional Safety Management Paradigms and a new book called Defenseless Moments.
He is also a masterfully skilled and influential speaker in the safety industry—a subject matter expert with a very polished delivery. He’s proven this with over 25 years of speaking experience at health and safety conferences, international events all over the world, and annual sessions at national ASSP, NSC and VPPPA conferences.
Team
The People Behind SafeStart
A global network of more than 100 multidisciplinary professionals working together to protect people everywhere.
.webp)
.webp)
.webp)
.jpeg)
.webp)
%20(1).webp)